If you are looking for an affordable SEO company, then before you go onto hiring one you need to understand a few things about Search Engine Optimization. Everyone knows that today digital marketing is almost all abut search engine optimization.
However, business owners tend to make a common mistake. They hire digital marketing agencies without understand they key things about search engine optimization. Without having a SEO understanding they can never be able to judge what kind of work they are getting.
If you aren’t aware of what you would be paying for to the best digital marketing company in Singapore, then how would you be able to check if you are getting your moneys worth? For this reason it is important that you understand what is On page Search engine optimization.
The basics of on page SEO
Once your marketing agency has carried out their search for keywords then comes the task of incorporating these key words into the website. The first use of these keywords comes in the form of the title tag.
The title tag is not necessarily the title of the content. Instead it is the title that will show up when you search on google using the keywords. The title tag is an HTML element that used the keyword to be ranked higher on the result page by an affordable SEO company.
The next use of keywords for on page SEO comes through the meta description. The meta description is the text that you would find underneath your title tag. It is the small description that comes with the title tag to explain what the content inside the webpage is about. Incorporating your keyword in your meta description makes google rank your webpage higher than the rest.
The body content is one of the most important parts of on page SEO by the best digital marketing company in Singapore. This is where the spider bots look for when going through a webpage. Even if your title tag and meta description incorporate the keywords but your content doesn’t, the search engine would rank your webpage poorly.
It isn’t just about incorporating the keywords into your content. These keywords are supposed to feel natural when one reads the content. Yes, the algorithms these search engines run are sophisticated enough that they can differentiate between naturally incorporated and forced keywords. Forced keywords make you lose your SEO standing.
Apart from incorporating the keywords on page content SEO also requires that your content be unique and engaging. The fact about it being unique is that search engines frown upon plagiarized work. Hence any form of plagiarized work automatically gets a weak SEO score and thus makes your work get a low SEO score.
Come to us for the best on page SEO
GDI solutions is a digital marketing company that understands how important it is to perfectly align your work the SEO standard. Hence, we work day and night to make sure that your website stays on the top.