With the growth in online traffic in the past decade, digital marketing, through the best digital marketing agency in Singapore, has gained immense importance. It doesn’t matter if your business is new or old. In today’s time if you want your business to bring in good numbers on the financial statement, then you need digital marketing.
One of the key elements in digital marketing is the use of SEO. SEO stands for search engine optimization. In simple words, whenever you search for something, search engines run an optimized search on the internet to bring you back results.
This optimized search involves sending out spider bots to related websites. These spider bots skim through the text to analyze it for matching keywords. Hence, digital marketing companies like an affordable SEO company have started benefitting from this method of optimized searching.
Using keywords naturally and immersing them in your content helps you work along SEO patterns. This usage of keywords allows your website to come on top of the search results after being categorized as the most relevant.
One of the key features of on-page SEO is title tags.
What are SEO Title tags?
Everyone remembers the blue clickable headings that appear after you search on google. These headings or, as they are called “HTML tags”, provide an initial idea to the audience about what would be on the page.
The best digital marketing agency in Singapore understands that these title tags are the first thing that shows up on a search. Hence, they hold immense importance in bringing organic traffic to your website.
Given how important these tags are, one must keep in mind certain things when choosing title tags.
How to decide on title tags
Though title tags would only be seen on the search engine result page, however, they hold great importance. Title tags help the audience determine relevancy. Title tags do this by giving a brief description of what lies inside the link.
Thus, the best digital marketing agency in Singapore helps you understand the key ideologies while thinking about title tags.
1. Consider the content of the page
The first and probably the most important thing is the content of the page. Your title tag must be designed according to the content. As the title tag represents the content thus it cannot be misleading.
A major problem with misleading title tags is that it leaves a bad impression. If someone opens the link to find himself being misled, then he or she won’t consider clicking on your website links in the future.
An affordable SEO company would help you keep your title tag according to your content.
2. Try to match your title tag with the search results
How often has it happened to you that you had to search again because the title tags differed from your search? This happens to hundreds of people who find title tags to be different than what they want.
If your title tag does not offer the satisfaction of a matching result, people won’t click on it. This would make you lose organic traffic.
One important way to prevent this is by doing good SEO research. The best digital marketing agency in Singapore doesn’t leave any stone unturned when it comes to searching for the proper keywords. Incorporating these keywords in your title tag helps you make the audience relate to your content.
3. Duplicate tags are a big no
Many times, digital marketing agencies make the mistake of reusing title tags. This causes your website to be undermined greatly. Two things can happen as a result of this. Either the search engine can choose not to show your web page as a result of the search. Or the search engine can choose any line from the content and turn it into your title tag.
Duplicate tags often create confusion for the searchers. Hence, search engines never allow for duplicate tags to occur on any content.
Because of this reason an affordable SEO company makes sure that all your content gets unique title tags.
4. An appealing call to action attracts customers
You will find hundreds and hundreds of websites that are there to provide different kinds of services. For example, real estate websites offer several housing options on their websites. However, for these websites to run successfully, it is important that they attract customers.
Creating a title tag that involves an appealing call to action is what differentiates normal digital marketing agencies from the best digital marketing agency in Singapore.
The best way to attract more customers is to use an appealing call to action in your title tag. Given that your title tag is the first thing they read, it must relate to them on a personal level. Keeping up with the example of real estate, if your title tag reads “affordable” a lot of customers would come to your website.
5. Keep it simple
The thing about title tags is that the searcher must be able to understand them instantaneously. If it takes them a lot of time to understand just the title tag, it is more likely that they won’t enter your website. A complicated title tag leaves off the impression that the content in the web page would be equally complicated.
An affordable SEO company helps you keep it simple.
People want to spend less time on getting an answer and the impression that they would get a complicated answer would do badly for your webpage.
Hire the professionals for the job
Are you a business owner? Are you looking to promote your business online? Are you looking for a digital marketing agency? Then look no further because we have the perfect solution for you. Our digital marketing experts know all there is to it about title tags. We can help make for you the best title tags that suit your need of attracting organic traffic. Hence contact us at GDI solutions for answers to your title tag problems.